Marketing Information

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy.

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows.

Its Not All about the Cleavage! Or is It?

Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men.

Non Products Exist in this World

"Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it.

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be.

Wise Man Marketing

It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places to see first rate entertainment, dine out and by their size, must be great places in which to conduct qualitative research or so the common thinking goes.

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to this but I like these two definitions the most.To be successful, you have to understand what marketing is, and how to advertise.

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it.

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all the time.

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done.

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to clients and prospects will not share the same fate.Your tradeshow promotions will need to be carefully chosen to both compete with your competitors and retain the attention of the reciever after the event.

Successful Non-for-Profit Fundraising Letters Share Eight Qualities

You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it.

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila - the buyer pays and are on their way.

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again.

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