Marketing Information

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different.

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss.

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside.

5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics

The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email.

The 5 Minute Marketing Plan

If I were to ask you right now, what marketing tactics have you used, umm, say in the last month, could you tell me?Chances are you probably could rattle them off quickly enough.Now, say if I asked you if you knew the results those tactics brought.

The Forgotten Market

There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you.

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for all customers. I mean it would be fantastic if we could, however, you just can't meet the needs and wants of everyone, you would run yourself ragged trying :o(BUT .

How To Get Celebrities To Endorse YOUR Product

How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info.

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this.

Helping Your Prospects Overcome "Buying Fears" By Using Testimonials

You DO use direct marketing for your small business? right? If so, you're taking advantage of the most cost-effective means of advertising available. (Yes? I'm biased? I admit it!)Let's talk for a minute about how you can make your sales copy and direct marketing more effective.

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business.

Words that Sell

We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true.

How to Write Irresistible Promotional Pieces that Attract More and Better Clients

Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit.

Fail Your Way To Small Business Marketing Success!

Are you willing to fail your way to great marketing Success?Success is a learning process. It's an ongoing process - a continual quest.

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you're selling, but I still see the flow for virtually every small business.

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