Marketing Information

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly - relatives, friends, ex-colleagues etc.

8 Ways to Fill a Workshop in a Bum Economy

Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be tough.

How To Get Business With Your Business Card?

So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor.

2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around

Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.

Beyond the Booth

With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today's businesses invest much of their marketing budgets.

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time.

What Does Your Logo Color Say About Your Business?

And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions.

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest cost possible. After all, most small business owners don't have huge marketing budgets, so finding inexpensive ways to market is a necessity.

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missing the mark, and you could be missing out on sales.Uncovering Your "Key Selling Point"This is the Single Marketing Message that is the central message in all of your communications about your business, product or service.

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?

Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully.

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?My answer is three-fold.First, focus on the SOLUTION you are providingWhat is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "scary" or "misunderstood" product or service, you are selling pain relief or healing.

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.

My Marketing Budget Is Small - How Can I Make The Most Of It?

Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business.

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do. If yours is a field that is relatively new, or perhaps misunderstood, adopting an education strategy can help consumers understand the benefits you provide and feel more comfortable with the idea of purchasing your products or services.

Marketing Effectively to More Than One Audience

What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?This is a great question that applies to many different types of businesses who find they need to market to more than one group of people.

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