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Marketing Information
Your Elevator Speech - Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do?Every great elevator speech needs to answer these key questions:1. Who am I? (introduce yourself)2.
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment.
Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.
A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team.
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong..
Create Your Own Rumors
A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start.
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:- Get more customers- Get more from each sale- Sell to each customer more frequently.
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit to the oral surgeon,
10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat in
the dentist's chair," said the receptionist after calling my name out to the
5 people in the waiting room.
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question.
Marketing Strategy - Shift the Focus
Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they "hate it.
Marketing Planning - Preparation and Accountability
We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well.
Marketing Strategy - Whats Your System?
Where Do Most of Your Clients Come From?Is it from your marketing and sales system?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them.
Sum of Its Parts
I just spent a week at the beach with my
family and, as much as I vowed not to think
about work, stumbled onto a highly relevant
lesson for marketing professional services.It was actually my mother who inspired this
lesson, thanks to the following beachy quote
she had on the refrigerator:"Saltwater taffy, for example, does not taste
good.
Love My Dentist
I love my dentist! When is the last time you could say that
about yours?True, dentists do tend to get a bad rap (remember Steve Martin's
sadistic character in the movie, Little Shop of Horrors?). But
even real-life visits to the dentist aren't high on the list of
relaxing things to do.
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