 |
The Forgotten Market
There are a great many online business people who are
forgetting the potential that this particular forgotten
market can be providing them. The forgotten market I
am referring to is the off-line market and as for the
potential, it could prove to be quite profitable for you.
What you need to do though, is take the blinders off
and focus on "all potentials" NOT JUST the one track
mindset of setting up campaigns geared towards the
online market. I understand that setting up an email campaign geared
to the online market is easy in more ways than one. I
mean the online community already "gets it" as far as
how the internet and online marketing works, therefore
the "education" isn't necessarily warranted or needed.
Based on that it takes perhaps less time to see the fruits
of your labour. HOWEVER ... What you are contending with when targeting just the
"online" market is saturation. Those online stand a good
chance of already being exposed to someone from your
particular program already sending them something, therefore
your message is lost. The offline market however haven't been exposed and
therefore you have a fresh audience to target your message
to. The question is "how do I reach them?" I'll get to the "how do I" in a second, but first let me explain
to you WHY I am so bent on you considering the offline market.
I have worked with my local Enterprise Center - in Ontario (Canada)
these Centers provide those who want to start a business with
information/support and guidance to get up and running. What I have
done is sat down with my local center and asked, based on the
coaches experience, what seemed to be some of the bigger
challenges that their clients have been asking for help with.
The majority responded in the area of marketing, more
specficially online marketing and how to get their business
online. These people are offline and therefore are the "forgotten
market" that I was referring to. The reaching them quite frankly is the easy part of this
whole process. What I did was, through talking with the
business coaches, it made arrangements to faciliate a
series of workshops geared towards online marketing
and how to get a business online. It took a little work
in writing the seminar, however, the end results were
incredible. See, by doing these workshops I had a room
of 20-35 targeted "visitors" to my workshop. They were
there because they were INTERESTED in what the topic
was and were looking for INFORMATION to help them. Within the confines of my workshop I was able to weave
in my affiliate programs - the ones that related to the
topic at hand. I explained how these products/services
worked for them - the basic "WHY DO YOU NEED THESE
IN YOUR LIFE" process. I also shared information that
would help them know what to look for when looking for
these specific products/services. Therefore, I am building
trust and rapport with them. The end result??? I sold several products/services to these
people and added to my affiliates. For those who were not
quite ready yet to purchase, they signed up for my newsletter
that deals specifically with the topic and again hits home why
these products/services are beneficial to them when they
come online. It was a huge win/win. The attendees recieved some good,
solid information, the kind that helped them make a more
informed buying decision. I received not only 25-35 SOLID
members to my affiliate programs and/or made sales for the
products/services I was promoting...but, it pegged me as their
expert to the point where and if I decide to put on more
seminars they want to know. HOW POWERFUL IS THAT??? Pretty powerful!! It isn't hard to put on a workshop or seminar, it takes a little
time, but the end results are far worth it. Give it a shot, the first seminar may be a bit nerve racking for
you, but get one under your belt and you will see just how
effective it can be and you'll add it into your marketing mix
for sure!! Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Hey...are you a do-it
yourself marketer? Are you struggling a little? Need just a
little help??? Can you imagine how far your business could
grow with a Marketing Coach in your pocket??? Take a no
cost Test Drive TODAY! http://www.profitspace.com/coach
|
More resources:
|
|
|
|
|
RELATED ARTICLES
Ten Crucial Questions
Ten Crucial Questions for Your Business Future
I'm a business coach. I've worked with hundreds of small, medium and very large business, and over the course of the past eleven years, I've asked my business coaching clients endless questions which have helped them achieve much greater levels of success than they would have otherwise.
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I could not tell you what Michael Green sells, but if he does sell something, then I would probably buy it. His name is popular among the "Marketers".
10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topic
at your web site.
Promotional Lanyards to Market Your Products and Services
It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard.
Provacative Research Works
If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results.By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere.
How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit
Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face.
How to Pick a Winning Business Name
What's in a name?Think of your business name as an external mask for your business. If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is.
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on a
highly effective but often overlooked marketing tactic.
How many are you using? How many have you overlooked?Marketing Tip #1:
Insulate yourself against the impact of change by
increasing the number of products and services you offer
.
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.
Are You Sabotaging Your Marketing Success?
What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers.
Attract More Clients by Raising Your Profile
One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients.This is an important issue no matter how small or large your business may be.
How To Make More Money
The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media.
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know.
Wife's Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs.
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel.
They effect us whether we are aware of it or not.
Increase New Customer Traffic to Your Business
One person tells another, who tells another, who tells another and so on. You get the idea.
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably
know you have jargon at your web site - specialized
terminology that the average person doesn't understand.
While jargon does help you communicate precisely with
peers, it seriously gets in the way if potential and actual
customers aren't as conversant with it as you are.
Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result.
Marketing Worksheet
Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client.
Here's how to start:
First, list each company's top executives, products, and services.
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified.
|
Info-Zone.eu » Marketing
