 |
Meaning and Marketing - The Hurricane
I step outside my back door and look at some large limbs lying on the ground. They are all dead. We've had the remnants of Hurricane Frances and Ivan come through here the past ten days. We've had lots of rain with manageable winds. Even so, the storms have done their work and alot more than I have the time to see or know about at the present moment.
The hurricane - one of nature's ways of culling the trees. I remember visiting the Florida Everglades in the early 1980's and hearing from a Park Ranger who was our tour guide on a boat. He pointed out the most common trees along the water bank, a tangled mass - millions of them. "Left to their own devices, they can be their own worst enemy," he said; "so right now we're praying for a hurricane."
Meaning and Marketing - do you have or own a context of Meaning in which to do your work? Of course, you do. Why do you do your work and what are you after? Are you after "Success"? If so, what is "Success" and how do you define that?
You probably already know the answers to all these questions because they are part of your Meaning.
Please know this - whatever your Meaning IS, I honor it. No matter what it is or how it is, it's yours and it comes right out of you. You probably worked hard for it and suffered for it. You and your personality and particular gifts are a match. Otherwise, you wouldn't have it, you wouldn't own it.
Whatever your Meaning IS, if you are happy with it, hold on to it because IT IS probably irreplaceable, like you are irreplaceable. If it works for you and you like it, are satisfied with it, and it motivates you everyday, then - - hey! - nothing wrong with that and everything right with it. Congratulations!
However, if you don't know your Meaning, are not sure, or are dissatisfied with, restless and hungry with the Meaning you have and that is yours, then please read on. You might be surprised and you might have some fun, some real fun!
Or, if you're just curious and need a hurricane in your life to shake you up a bit, to loosen you up, so that you can grow and expand, and can continue to do what you are already doing so well, only better, then hang on!
Because a hurricane is coming, a really big one, a really really BIG ONE. Batten down the hatches, panel your windows with double strength plywood. Bar your doors with steel and hope for the best because YOU ARE going to need it.
Meaning has to do with something spiritual or psychic or intuitive. It can often be inexpressible, but you know it's there. It's your religion even if you have no religion. Whatever binds you and holds you together into one piece, and that drives you to be who YOU ARE - that is your religion. That is your Meaning.
And as you market your product or program to the world, you say - "Better watch out because here I come! And I am powerful! I am dy-no-mite."
If you don't say this, then you ought to.
So Mr. & Mrs. Meaning, how much power do you have behind the Meaning that is You and Yours? A lot? A little bit? How much? Do you know?
Of course you know! You have as much power as you WANT or are willing to grab. And you grab as much as you need to get the job done and no more because you have to save yourself for the next task, the next job. You have to pace yourself carefully and conserve your energy because you don't live for one day, or one week, or one month only in your business. You have to think about the future in your business - the long range future - and plan for it.
Okay, ladies and gentlemen, I am handing out helmets now. They are made of a special metal, an alloy of titanium and steel and are covered with 1/3" layer of rubber and plastic. The helmets are painted and tatooed anyway you WANT them TO BE and they are beautifully waxed. Are you ready?
The Helmets are your IMAGINATIONS. Do you have them on? You do have an Imagination, don't you? If not, just pretend you do. That will work just as well.
Are you having fun? Not sure? Why aren't you sure?
Suddenly you find yourself in Patricia Smith's third grade classroom at Old Richmond School in Felix County, NC. It's 1953. A pupil is gazing out the window toward Pilot Knob about 20 miles away and S/HE IS wondering if recess time will ever get here. So is the pepple on the window sill.
But we need not be bored because we know what's coming, don't we?
Other Articles in this series: The Eye of the Storm, The WILL, the Links, the Trigger About the Author: Paul Snell lives with his wife, Jean, and younger Son, Steven, and their dog Blackie, in Lexington, NC. He is a former Presbyterian USA minister and has been in Network Marketing full time since 2002. Paul, at the age of 61, has recently been diagnosed as Bi-Polor with A.D.D as a minor component. He, with the encouragement of his great Mentors at the PowerShift Loop, is an Advocate for the treatment of mental illnesses - all kinds including Substance Abuse. Go, Larry King live!
You can contact him at psnell100@excite.com or visit his website: http://www.BestBizOpps.info
 |
More resources:
|
|
 |
 |
 |
RELATED ARTICLES
Building Skills in Information Marketing will Boost Your Business
Yesterday I was sitting on a train going into London when I thought I'd take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me 'what happened at your work today Daddy?' So I put my newspaper down and took a look around me.
Fundamental Strategic Marketing Mistakes to Avoid
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc.
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way.
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.
Ten Tips for Creating a Winning Proposal - Part 1
If you want your business to grow and attract new clients, you'll
have to start creating meaningful proposals. The goal of a
proposal is obviously to be awarded new work.
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market.
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.And, that's what they charge for their popcorn.
Where to Look for New Donors for Your Fundraising Letter Appeals
Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.1.
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business cards on a daily basis!When Joe Girard, the world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games.
Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test
I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc.
Create Your Own Rumors
A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start.
The Anatomy of Hype
On a copywriting board I frequent, someone expressed
bafflement that several respected marketers criticized the
tone of a sales page he wrote. "Why did they apologize to
their subscribers while linking to my pitch? This approach
sells," he said.
11 Powerful Marketing Tips
Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase.
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one of the driving forces of our economy, and retailers go to great lengths to make the frenetic experience a festive one.
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it.
Selling To Your Affiliates
While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business.
How to Expand Your Target Markets
Are your products or services geared towards only one target market? You can increase sales and profits by increasing your target markets. Below are some creative ways to increase your target markets by using your existing products and services you're selling right now.
Discount Promotional Items - How to Save Money
It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it.
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past 15 years. I have been fully submerged in the medium.
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird gets the worm.
|