Use a Guarantee In Your Headline To Increase Trust

Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.

Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!'

That headline worked great for Domino's, could a similar headline work for you? Think about your product or service. Do you have a USP that would make a great headline? Can you guarantee it? If so, test putting a guarantee in your headline and see what kind of response you get.

You don't have to use the specific word 'guarantee' in your headline, other similar words or phrases will work just as well, for example Brian Keith Voiles, a famous copywriter, gives as an example of a guarantee type headline, the following:

'Try Moose Skin Care System For 30 Days, If Your Skin Isn't Softer And Glowing, Return It For A Complete Refund!'

Don't forget, keep testing your headlines. Don't fall in love with any particular headline. If your headline does not produce results, trash it and use another. Use your best headline as your control and try other headlines to see if you can beat its' results.

George Dodge has been working on the Internet since December 1994 and has developed, and served as webmaster for, numerous government and commercial websites for the past ten years. Two of his commercial sites focusing on copywriting include Winning Website Sales Letters that is a great resource for entrepreneurs and webmasters trying to write Web Copy to sell on the Internet, and http://www.Headline-Creator-Pro.com which is a software site where you can get your copy of the amazing headline generating software tool that enables you to create winning headlines quickly with push button ease. Headline Creator Pro can generate 100 winning headline ideas in just 17 seconds flat!

More resources:

RELATED ARTICLES

Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned about the verb "To Be" and that the name of God is I AM.Stephen Hawkings, the world's greatest mathematician, and author of several books on science and the Universe, was more or less a bum during his university years in England and some years thereafter.

Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business.According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001.

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today
Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business?Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This attitude is like putting a roadblock between you and your success.

Attracting Clients With Ease
Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them.

The Surprise Inside!
Think about all those Cracker Jacks you ate as a kid. What's your lasting memory? I'm guessing it's not the taste, but the surprise inside - that tiny package that contained a simple puzzle, brain teaser or temporary tattoo.

10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market.

Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses.

Marketing Got You Stumped?
It's not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren't working.

Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers.

4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason.

Value Proposition is the Key to Success
Value proposition is treated as the standards or service that the organization is planning to offer or deliver to targeted group of customers with the help of some effective strategic planning.In today's multifaceted technologically driven and extreme competitive business atmosphere, the ability to successfully run your business and to have precise and timely insight into the business performance through value proposition, is the key to success.

Target Your Market
Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering.

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc.

3 Simple Selling Tactics
The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business - regardless of what you sell, how you sell or where you sell it.

Who is Your Perfect Client
When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted.

The Art Of Writing Classified Ads
The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on the type of business you run, the development of a good classified ad can boost your annual sales by an average of �5,000 to �20,000 or more.

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons.

PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness.

AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it.

Painless Marketing for People Who Hate to Market
Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not.