25 Super-Practical Steps to Build Your Business!

For the past several weeks, we have focused on some wonderful but (to my way of thinking) rather fancy ideas about life. I wrote about motivation (I don't believe in it). I wrote about sorting out priorities (I do believe in that!). And I wrote about the 4 traits of highly successful people. I love that stuff! But I believe most of you subscribe to TIP's for help in actually running your office from day to day. Most of you have told me you're professionals in private practice, or owners of small businesses, or a manager. And that means you must attract clients or customers, serve them very well, and earn their return business - and do it every single day.

So. Let's talk about some practical steps that my clients have used to build their referral business quickly and systematically. I call it the "5-by-5" process. Let's walk through it.

Monday: Take care of, clean up, and get rid of 5 tolerations in your office or work. Make a list! Look around your space, your car, your desk or office, and commit to spending an hour taking care of at least 5 small, daily annoyances that have been bugging you, robbing your energy, or making life difficult. Do that filing! Repair that broken light, or throw out those old magazines. Buy a new desk chair, or a whole new desk! You can't afford to be distracted by these things. Fix them. Do it on Monday!

Tuesday: Contact 5 former clients or customers. Send them a letter, call them, even send them flowers or a small gift in cases where that might be appropriate. Invite them back, offer them a free follow-up or consultation. Ask them to help you evaluate your service by completing a questionnaire or ask them to come in for an interview. Tell them you value them as customers and want them to come back - and refer their friends! You can do this! Schedule an hour and do it on Tuesday.

Wednesday: Contact 5 current clients. Follow a similar routine from yesterday. Call them up, or send a card or letter telling them they are valued customers. Invite their comments on how you can improve your service or expand your business. Let them know you appreciate their trust and value their ideas. Do it nicely, with tact and sincerity, but ask them to help you build your business. You practiced on Tuesday, so you know you can do this. Schedule an hour and do it on Wednesday!

Thursday: Contact 5 potential customers or clients who have never used your services, and make them an offer they have to respect. Go through your rolodex, your list of friends, colleagues, associates and members of organizations you belong to - use the Yellow Pages if you have to - but pick up that phone and invite 5 people to check you out! If it's appropriate, tell them you want to grow your business and offer them a free sample (who could turn down a free massage or a free oil change, or?.?) If that's not appropriate, tell them you want to grow your business and you'd love to meet with them, buy them lunch, whatever it takes. You've been practicing for two days, so you know you can do this. Schedule an hour and do it on Thursday!

Friday: This is the hardest one of all: Do 5 wonderful things for yourself! You've worked hard all week, taken risks, put the word out that you are ready and eager to handle more business. That means you need to be healthy, energized, relaxed and ready. So, go for a walk. Take a long lunch and visit a friend. Read a great novel - or a trashy one, your choice! Enjoy the sunshine, or relax and listen to the rain. Spoil a neighbor's kids, then give them back! Schedule TWO hours, and do it on Friday!

This week, take 25 specific, measured steps to create more room and build your business. If you wanted practical, this is it. Now, it's your choice. My advice? Go get 'em!

Have a wonderful, productive and delightful week!

© Copyright 2003 by Philip E. Humbert. All Rights Reserved. This article may be copied and used in your own newsletter or on your website as long as you include the following information: "Written by Dr. Philip E. Humbert, writer, speaker and success coach. Dr. Humbert has over 300 free articles, tools and resources for your success, including a great newsletter! It's all on his website at: http://www.philiphumbert.com

More resources:

RELATED ARTICLES

Quick Tip - Effective Meetings Begin With Goals
Goals are critically important for the success of a meeting. You must know what you want so you can ask for it.

Working with Hearing Impaired Employees - Giving Them a Fair Go
Hearing impaired people often encounter difficulty at work because their disability isn't visible. I'd like to relate to you, briefly, the sorry saga of a young man who has recently been dragged through a performance management process, essentially brought about by misunderstanding, frustration on his behalf, and failure by an employer to make a 'reasonable adjustment' [Australian law includes the concept of reasonable adjustment which in effect means that employers are required to make reasonable adjustments necessary to enable employment opportunities for disabled people]in relation to this person's employment.

New Leadership For A New War
Military analysts call this "asymmetrical" war (as if war has a terrible symmetry); and we know that it will be as different from conventional war as three-dimensional, blindfolded chess is from conventional chess. But one thing is certain, leadership lies at the heart of achieving victory.

ISO 9001 What Records Does My Business Need To Keep?
Which documents must I keep for ISO 9001?In addition to the legislative requirement for your business to keep certain records ISO 9001 2000 requires your business to retain other records to demonstrate compliance with its various clauses.From an ISO 9001 2000 viewpoint records are documents generated whilst operating your Quality Management System.

How to Make the Best of it - Take Your Weather with You
I once worked in a place where there were three lines of words, placed just before employees went from backshop to front of shop. These said:-Smile!Remember - you represent your CompanyDelight your customers.

Is Your Company in Need of Family Therapy?
How Companies Are Like FamiliesLike a family, a company is a group of people who have an ongoing relationship with one another. Companies have several things in common with families:1.

Relationship Building - 5 Tips and 5 Questions
And is isn't hard - it's more about focusing on people, who they are and what interests them. And that's just where you spend your time.

The Cheapest, Forget It !
Wouldn't it be great if we got get the cheapest price on everything. I know I wouldn't want it.

Motivating For Higher Performance
Employee motivation is probably the most important single manageable factor for success and profitability of all the facets of specialty store retailing. It is too vital to be handled on a hit or miss basis, depending on the whim or spirit that stirs the store owner or manager from time to time.

Five Steps to Better Employee Management
Hiring employees is a huge responsibility. Before hiring anyone, be sure to carefully analyze your needs in terms of extra assistance.

ISO 9001 the Process Approach to Quality Assurance
What is the Process Approach to Quality?The ISO 9001 2000 standard is designed to manage and improve organizations processes. There is a great deal of misunderstanding and misinterpretation of the meaning of the process approach to Quality.

Creativity Management and Time Pressure
There is a pervasive belief that time pressure stimulates creativity. This is both true and false.

Work Priorities: Where Can You Spend Your Time Most Effectively?
Understanding where you can spend time most effectively requires concentration in three areas:1. Doing what you enjoy 2.

The 5 Things Great Managers Sense about their People, Every Day
Using all of your senses, to help you test how your people are feeling in your business, is a learned skill. Once you start to use it, your abilities to notice become refined and you have a background sensor working for you, day after day.

Executive Performance -- Whos to Blame for Incompetent Managers?
A recent article in the Wall Street Journal raised the question: Who's to blame for inept managers?The answer, of course, is the superiors who hire or promote them -- but not because they intentionally select or retain poor performers. Every leader knows that his or her own success depends on putting the right people in the right positions.

Hows Your HUB?
Marketing gurus are always coming up with new lingo but oftentimes they are restating the old tried and true concepts in new terms. Marketing students from the 70's and 80's will be familiar with the acronym USP.

Quick Tips On Bringing Out The Best In People
Want to bring out the best in people?Edward W. Smith, motivational speaker, author and TV show host, who specializes in quick tips on how to move your life ahead even faster, offers the following advice.

Leadership Skills Means Turnover is Not a Problem
"Ha!" you say. "For someone to make a statement like that, they obviously haven't worked in the real world and certainly have never had to run a company.

Think it Over
You can't solve a problem with the same thinking that created it. Albert Einstein Every decision is a deliberate act.

The Seven Cs: Partnership Danger Signs - The 5th C: Control Issues
A series of articles exploring the seven critical areas that can indicate a partnership is in trouble.The 5th C: Control IssuesWhen control is in the picture it is a lose/lose proposition.