Create Your Own Online Marketing TV Station

It will happen! TV and the Internet will eventually merge into one giant multi-media "melting pot" that includes everything from live footage and old reruns to garage videos posted by your next door neighbor's kid. Just like cable TV fractured network TV, the Internet will enable everyone with a voice, a video camera, and something to say to fracture cable TV even more. But the real TV revolution on the Internet will only happen when marketers stop trying to copy TV, with its commercials and outdated modes of revenue generation, and start copying the "pay-per-view" and "infomercial" models.

One company at TVexe.com has started offering television broadcasts from around the world via Internet streaming. The free software (with optional one-time $25 upgrade) allows you to stream TV feeds from around the world to your desktop through a broadband connection. The picture rates a "C+" on the quality side, but, just like Internet telephony 6 years ago, you can expect the quality to improve quickly. If they can keep costs down long enough to figure out how to make money, this company will likely succeed because they provide programming that's virtually impossible to get anywhere else.

But, for the rest of us "mortals" who want to stream our images, video, and audio across the Web, trying to provide "live TV" broadcasts spells the kiss of death in both time and money. For the vast majority of companies doing business online, it will prove virtually impossible to get a meaningful number of people to show up to a website at "8:00 P.M. Eastern" for tonight's live "TV" broadcast. But what will work online is adopting the "pay-per-view" model found in hotels where you watch the program you want, when you want. Offering website visitors video content they can download, start, stop, play, pause, and view on their own schedule holds the key to online "TV" success. I hate to make this overly simplistic, but bottom line: an effective online "TV Station" only needs a basic website and the ability to allow "viewers" to download or stream video files.

All of us get two basic options when it comes to creating content to deliver from our "TV Station" website. First, you can do "screen capture" video, which combines video of the action taking place on your computer screen with your voice as narration, to create excellent instructional content. You then allow viewers to download this "TV program" from your website either free or for a free. Two programs enable you to do this quickly and easily: "Screen Cam Generator" from http://www.ScreenCamSoftware.com and "Camtasia" from http://www.TechSmith.com.

Your second option involves using full-motion video, either from a web-cam or a camcorder. The content most easily gets published online either as a WMV file (Windows Media Video) played with Microsoft's Media Player, or FLV file (Flash Video) played with the free Flash "plug-in" found in most Web browsers.

Regardless of which option you choose, remember: unlike traditional TV, successful models of "TV-style" content online will empower the viewer to watch when and where they choose.

Jim Edwards is a syndicated newspaper columnist, author, speaker and information publisher. Jim Edwards publishes a NO BS multi-media newsletter that teaches "real" people how to make "real" money online at http://www.IGottaTellYou.com

More resources:

RELATED ARTICLES

Time Management And Organization For Online Marketers
TIME DEMON. For online marketers, time is one of their most important assets -- time spent marketing and selling their products.

Increasing The Perceived Value of Your Product or Service
Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices.

Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads
Do you want me to tell you the truth or just what you want to hear?"In your opinion how much would you need to earn to be able to do all the things you really want to do in life, try to be realistic?You may think this is a bizarre opening line to ask, you may be wondering why anyone would want anything but the truth. Fact is many people know the truth when they hear it or read it (or so they believe) but do they?When we write copy for marketing purposes, which if you think about it is almost everything that goes into print.

Selling to Sellers - Utterly Stupid Idea or Not Quite?
The list of promotional tools and resources available to online marketer today is very impressing, and new ones appear almost every day, each fancier and more sophisticated than ever. Almost all of them however are touched (some will even say "cursed") by a sort of the original sin.

Traffic, Money, How To Get There
Want more hits to your website or someone actually buying? This is a good question.Do you feel all you are doing is pressing button without any responses? Most people are just spinning their wheels and not getting any further than when they start.

El Marketing, Das Marketing, Le Marketing
While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity.

How You Can Tap into the Dramatic Selling Power of Testimonials
Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business..

The Numbers Dont Lie!
It's true. They don't.

Part Time Internet Marketing with A Full Time Approach
The deluge of people wanting to make money on the internet has exploded in the past few years. It's getting to the point where anyone that has a computer has heard of or has been tempted by such income.

A Website Model That Makes Money Online
I would like to share with you one simple stratergy in creating income with your own website. This is just one method out of simply millions that you could create for yourself.

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?Would you like to know a few smart and sharp viral marketing secrets to turn it around and explode your sales?If yes, may I offer you 10 high impact viral marketing strategies to increase your sales!Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

The Fun and Ease of Online Shopping vs. The Brick and Mortar Option
When my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan.

You Know Youre an Internet Marketer When...
Did you make the switch from corporate slave to independent consultant? If so, you may be part of the subculture known as "The Internet Marketer's Club." Out here on the Web, things are done a little differently.

Why Test?
Marketing should be treated like a science. If you are serious about making money on the Internet, it is absolutely crucial that you spend some time testing your results and refining your approach.

10 Explosive Ways To Elevate Your Sales
1. Publish an ezine.

What Rich Internet Marketers Know That You Dont
Thirty years ago, I sold information via small classified ads in "ad-sheets" on how to make money teaching others how to make money. We sent out these packets of flyers called "Big Mails.

Getting Members For Your Community
If you read my first article titled BUILDING A BUSINESS WITHOUT ADVERTISING YOUR PRODUCT, then you should have at least some idea of the type on online community your visitors would be interested in. If you have not read it, reading it will give you a better understanding of this article.

Manipulate Your Visitors With Reverse Psychology
Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult.

Fast Forwarding Your Business with Instant Messaging
Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to "talk" and share files and information effortlessly using the in-place infrastructure of the internet. Its mushrooming in popularity too - according to IDC, corporate and general business users will jump from 5.

Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools
The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7Direct Mail Merchants understand the funnel theory of marketing very well.