5 Ways To Treat Your Website Like An Employee And Reap The Rewards

People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:

"Michael, give me some practical things I can do to get more sales from my website!"

You want practical advice? Stop treating your website like an object in your business and start treating it like an employee. Most businesses treat their website like a physical item in their business - such as a filing cabinet for example. Just take Mr. Smith from ABC Ltd.:

"Everyone else has got a filing cabinet so I thought we'd better get one. I'm not very interested in cabinets myself but people seem to think they get you more customers. It looks quite neat though - I made sure my face is on the front of it."

Very good. How much business do you get from it?

"Business? Oh I don't know - I haven't even looked at it for a year or so. It's been a waste of money. We paid a company to build it and it doesn't work."

Right, I see. Have you updated it regularly and promoted it extensively?

"What? No - it went live and that was it, nothing's happened. I thought the phone would be ringing off the hook. Come and have a look at it anyway, it's over here in the corner - gathering dust."

So here they are:

5 Ways To Treat Your Website Like An Employee And Make More Money As A Result

Treat your website like one of your employees and it will start to behave like one.

1. Look after your employees - give them the attention they deserve, pay them well and don't neglect their needs

2. Make sure your employees look the part - first impressions count: scuffed shoes and scruffy clothes won't bring in the business

3. Give them mobility - buy them a company car so they can get out into the world and sell for you, they won't sell much stuck in one place and not being found

4. Keep them informed - give them the latest information on the focus of your company, new services, new sales scripts, latest changes to the way you do business etc.

5. Introduce them to everyone - don't let your employee feel like they're on the sidelines of your business, separate to everyone else - they need to be a fully integrated part of your business, not an after-thought bolted on at the last minute.

Learn how to market your website like the professionals in the FREE 7-Part Training Course "Internet Marketing Made Easy": http://www.websitemarketingbible.com/marketing/

More resources:

RELATED ARTICLES

The Fun and Ease of Online Shopping vs. The Brick and Mortar Option
When my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan.

How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like:==>Domain registration==>Website designing and installing your inventory and order links==>Advertising about your products or serviceRegarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area.

You Attract Who You Are On The Internet!
Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online.

Six Techniques to Triple Your Website Hits
Welcome,Over the past five years I have learnt many tricks to gain visitors. Many are great and some are negative, even getting me excluded from major search engines.

How You Can Make Your Ad Command Attention
There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in the shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed.

Internet Marketing Success Requires a Plan (Part I)
The days when you could just slap up a Website and wait for the money to roll in are long gone. Success today depends on knowing your target audience and having an effective strategy to reach them.

Internet Marketing: Dr. Robert Anthony Reveals How To Use Quantum Physics To Supercharge Success
What secret dreams do you have for your Internet marketing business? Would you like to quickly expand your list to giant proportions? Would you love to have a list of thousands or even millions of people bringing in money every day as they buy the products you offer?What if you could have anything you wanted simply by using your mind in a certain revolutionary way?Undoubtedly, Dr. Robert Anthony, author of 15 best-selling books, including the Beyond Positive Thinking, is the undisputed master of teaching people to manifest their desires and turn them into reality.

How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions
Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this was an incredible "Ah Ha," because I am not a "techie" and my sales strengths are building relationships and understanding numbers.

The Forbidden Fruit: Marketing Credit Cards Online
A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied as there are grains of sand in the Sahara, but there is one thing that I have noticed in my eight years marketing online: people tend to shy away from and even be scared of ultra-competitive markets.What type of markets am I talking about? Well, there are quite a few.

Are You Running Your Online Business On Half Empty?
The idea of paying $1000 for a marketing package to MOST people would be a nonsense.After all, think of all the other wonderful things you could buy with $1000.

Internet Marketing: 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits
Your turn to succeed has come.I am happy to offer you 10 blazing internet marketing ways to sky-rocket your profits at your website!1.

If you Sell a Product, Use Online Marketing, Part 1
When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards-you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field. 1.

To Survey Or Not To Survey
I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business. It's really about what people who visit my website want.

Why No Online Marketing is a Failure (Its Only a Test!)
Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there.

What Are 7 Psychological Triggers That Make People Buy?
Did you know that there are seven psychological techniques that literary persuade people to buy?When I first used them in my sales letter I increased the response rate by 257% overnight! You can use them not only in your sales letter but also in your ads, headlines, and even newsletter.Trigger #1: Reason WhyTell people WHY you're doing something.

Online Testing Optimization
Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running the test campaign, keeping records, and tabulating and comparing the results. The winning variable then becomes the control, or bench mark, which future ones are measured against.

Make Extra Sales with your P.S. - Internet Marketing
This "little" test I ran was in dedication of Corey Rudl. He was always big into "test test test" and then tell someone about it.

A Business Guide For The Very New Internet Entrepreneur
Did you recently buy your first computer and just started surfing the Net? Isn't it fun? All the new websites and places to go, sights to see! Have you ever wondered if you can make money with your newfound toy?I think that thought is something that comes into the mind of all Newbie computer users. I mean, there's no way you can miss all the offers from the heap of self proclaimed "Gurus" selling you get-rich-quick plans and schemes! Nonetheless, people that started out just like you are making a good living on the Internet.

Limited Time Offers - Time Limits That Will Improve Your Sales
Using limited time offers can spark a feeding frenzy that will sell tons of your products or service. The key to success with this is ensure that you are only using this offer once in a while.

Persistence Pays - Sweet Rewards of Dogged Marketing
No doubt, online marketing is the fastest way to get noticed and the best way to market yourself online is by having your own website. That said, this has been an open secret for some time now and everyone has jumped on the online marketing bandwagon.