Ecommerce Information

Tell Site Visitors What To Do

Your site visitors make all the choices when it comes to browsing the Web.No other medium gives users, readers or customers such control over their own experience.

Web Users Crave Familiarity

The sad truth is, general Web users would love it if all our sites looked like Amazon.com.

The Art of Being Human

This isn't the first time I have written about the benefits of inserting a human voice or presence into your online communications. And I make no excuse for writing about this again.

What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.

Say Something Worth Talking About

I recently published a short e-book called 'One Thing I Know About Doing Business Online'. Seventeen people contributed - including Seth Godin, Jeffrey Zelman, Danny Sullivan, Jared Spool, Gerry McGovern and Ann Handley.

Helping Your Visitors: a State of Mind

What does "helping your visitors" mean exactly?It means writing your sites, newsletters and emails in such a way as to help each visitor achieve his or her goal.That may sound like a simple task, but it isn't.

Your Readers are Publishers Too

Too often we charge ahead and treat the web as if it were just like any other medium. We know it isn't, but somehow we just can't resist retaining complete control of the creation and publication of our website and newsletter content.

Direct Marketing isn't all Brute Force

There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements.

Get Out of The Way

Get out of the way and make it easy for your visitors to find what they want.Recently I completed a report for a site that was the most 'peaceful' and among the most 'useful' I had seen in a long time.

Choosing on Order Fulfillment Service

When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, it's time to begin outsourcing your order fulfillment. Although all order fulfillment centers offer the same basic services, their individual methods and costs will help you choose one over the other.

Simple Steps to Start a Profitable Member Only, Subscription Web Site

Having a successful member only, paid membership site is one of the best ways to make money online. A successful membership site can give you the steady income of a CEO ?.

Looking For Free Advertising, Here It Is!

There are lots of ways to advertise for free but they are time consuming so I guess technically, they are not free because your time is worth something! But if you have the time and not the money this is for you.I posed the question of "free advertising" to a few forums and they all can back the same, but with new links to check out.

Intranet Project - RAD or Waterfall?

Building BridgesI have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.Let's say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry.

The Essential Christmas Web-store Makeover

Ten great tips to turn online holiday shoppers into eager buyers - and satisfied customers.When meeting potential clients, you wouldn't dream of showing up late in a mismatched outfit, hair disheveled, with food on your tie and no business card, would you? And if they asked for testimonials or explanations about your company policies you'd hardly say, "Sorry, I don't give out that information.

Chinas Online Shopping May Be Booming In The Next Few Years

Data from China Internet Network Information Center (CNNIC) shows that till June 2004 Chinese online user has reached 87 million, of which, 7.3% has experience of online shopping.

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The Essential Christmas Web-store Makeover
Ten great tips to turn online holiday shoppers into eager buyers - and satisfied customers.When meeting potential clients, you wouldn't dream of showing up late in a mismatched outfit, hair disheveled, with food on your tie and no business card, would you? And if they asked for testimonials or explanations about your company policies you'd hardly say, "Sorry, I don't give out that information.

Free Competition Analysis for E-Commerce Startup
For anyone who has completed research regarding e-commerce, there are some common catch phrases that we all come across. 'Competition Analysis' is one of those catch phrases.

Creating Legal Framework for E-commerce Taxation; non-tax statutes
We have to make amendments in existing substantive and procedural laws to make it compactable with changing technological advancement of e-commerce?Amending Contract Act, 1872I recommend the amendments in section 3 and 4 of contract Act 1872 so as to make the compactable with section 13, 14 and 15, of the electronic transaction ordinance 2002 related with attribute of communication, acknowledgement of receipt and time and place of the communication between the parties. Either additional section should be added for acceptance device of 'electronic communication', or words be added in matter connected with electronic communication relevant section 13,14 and 15 be evoked while interpretation of section 3 and 4 of contract Act 1872.

Increasing E-commerce Website Sales
With consumers purchasing billions of dollars of merchandise online each and every year, the Internet has become the key to financial security. The e-commerce business has consistently thrived well above all other online enterprises, and continues to flourish.

Projecting Your Image
Whether you sell a product or merely sell time to your employer in your labor, your main product is you. You sell yourself with every move you make, every word you speak or write, every attitude you display.

Your Readers are Publishers Too
Too often we charge ahead and treat the web as if it were just like any other medium. We know it isn't, but somehow we just can't resist retaining complete control of the creation and publication of our website and newsletter content.

Creating The Perfect Ecommerce Website
If you're thinking of jumping on the bandwagon and going into business with your own ecommerce website, you'd do well to look at a few examples before you start. Finding out what a good ecommerce website looks like will help you know what to include - and what to avoid - when you start to set up one of your own.

Home Sweet Home Page
"Your home page is the world's introduction to you and your company. Make it COUNT!" - Heidi RichardsThink of your home page as the cover of your brochure.

Online Payments Make It Easy For Your Customers To Buy
In the last column we discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and speed up cash flow.

Leveraging Open Source Technology
Open Source applications can bring unique value to business owners. Since the base application development costs of open source applications is free, small and medium business owners are able to leverage previously unobtainable technolgies against their sales objectives, operational costs and customer satisfaction levels.

10 Tips To Build, Manage And Profit From An E-Commerce Website
Just because you've built your e-commerce website doesn't mean the customers will begin to come. You need to bring in the visitors, showcase your products, convince them to buy, and bring them back yet again to make any significant gains.

Maximize Your Froogling for Increased Website Profits
Are you familiar with Froogle? If you are an online merchant, you certainly should be.Froogle is Google's product search engine and was launched as a "beta product" in December 2002.

Set Yourself Apart From The Ordinary
I have written at length about the need to anticipate your visitors' needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visitor has on his or her mind.

The Top 10 E-Commerce Ways to Follow up with Clients - Part 2
Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals.

The Top 10 E-Commerce Ways to Follow up with Clients - Part 1
Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals.

Six Components Of A Good E-Commerce Site
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management.

Business Online - Blind Hunt
Do you sell something online? Do you have a business in the Internet? Have you read the "How to generate more traffic and convert it to sales" articles? Have you played the "Be #1 in SEO" game?Now, you are ready to believe - nobody knows how to do it absolutely right.Nobody can know everything.

Developing a Winning e-Commerce Strategy
One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the next three months according to ACNielsen.

How To Stay Cutting Edge In Online Business
Let's face it, there's just way too much information out there for any one individual to try to keep abreast of. And yet, if we shut ourselves off from the world, we risk building our businesses in a vacuum and suffering on the bottom line.

Implications Of E-Commerce For Tax Legislation
As e-commerce develops ambiguities in the current tax code in which it may be exposed. It would not be regarded as too early to take premature steps for undertaking such a review at a time when detailed international legislation are going on to promulgate acceptable standards laws for imposition taxation in this regard.